Webm@rketing in a week - Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you how to turn your business into a Web-wide winner.



Full of 'inside secrets' that explain how the Internet can become your greatest marketing asset, this book covers every business aspect, from getting on the Web to reaching employees, suppliers and customers worldwide.



This book has been fully revised by the author for the 2002 series relaunch.



Essentials include:

Planning your web-strategy

Targeting your market on the Web

Designing WOW websites

Rising to the top with search engines

Captivating surfers with web-copywriting

Making your mark in web-branding