West of Eden - Frank Rose

If 'the sould of a new machine' were grafted onto 'final cut', the result would be a model for what frank rose intends in this story of how apple computer changed from the backyard enterpreneur's quixotic, small, and beautiful company into a corporation that drove out its founders and replaced them with an archetypal boardroom brawler. Steve jobs and his partner stephen wozniak founded apple in a basement and turned it into a rival to once-omnipotent ibm, at the same time giving birth to a whole new way of doing business- when success demanded a greater degree of organiza- tion of these silicon valley extemporizers, jobs hand-picked john scully, formerly of pepsico, and made him a mentor. The two took long walks together during which they talked about the future of apple and the meaning of life -- and then jobs found himself pushed out of the chain of command. Angry and disillusioned, he decided to leave apple and set up on his own -- and took five key employees with him. Scully furious, threatened to sue, and there the matter rests for the moment. But it will not end there ...2.