What Americans really want--really - Frank Luntz

No one in America has done more observing of more people in the last five years than Frank Luntz. In Words That Work (Hyperion, 2008), Luntz demonstrated how the power of language affects what people buy, who they vote for and what they believe in. In this new book, he pulls from his unparalleled insider knowledge to get at the heart of what Americans are thinking, saying and feeling. Luntz disassembles the preconceived notions the world has about America and lays bare all the pieces of the American condition.