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What customers want - Anthony W. Ulwick
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Title
What customers want - using outcome-driven innovation to create breakthrough products and services
What customers want - using outcome-driven innovation to create breakthrough products and services
Author
Anthony W. Ulwick
Anthony W. Ulwick
format
Hardback
Hardback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20050916
20050916
Description
A world-renowned innovation guru explains practices that result in breakthrough innovations
Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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