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What is Retailing? - F. Ellis-Chadwick
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Title
What is Retailing?
What is Retailing?
Author
F. Ellis-Chadwick
F. Ellis-Chadwick
format
Paperback / softback
Paperback / softback
Publisher
OU Worldwide products, 2008 to date
OU Worldwide products, 2008 to date
Language
English
English
UK Publication Date
20110501
20110501
Description
Covering real world examples of what retailing is and understanding the retail environment. It introduces the principles of store management. The topics covered are:Work Definitions of RetailingConcepts of Customer ValueExternal Forces affecting retailersActors in the retail environmentStyles of retailingBasic elements of a retail operation
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