What makes winning brands different? - Andreas Buchholz

This book increases advertising effectiveness through lessons drawnfrom the bestselling brands of the world. Analyzing over 500extremely effective campaigns, the authors extract the underlyingstrategies and psychological approaches which made them successfuland combine them into a proven program for readers to apply totheir own brands. The result is a practical toolkit featuring 60precise techniques which systematically help to build winningbrands, achieve growth and solve any brand problem.

* Provides the first ever complete analysis of successful brands todiscover what has really driven their success. Enables readers tobuild for the first time on this global branding experience.
* Identifies the 'growth codes' consistently applied by successfulbrands, and isolates them to create a global standard tool thatanyone can apply them to sell more product at minimum risk.
* Based on a six-year study of 1,045 extremely successful brandsfrom all over the world. Includes international case examples fromNestl, Siemens, Procter and Gamble and many more.
* Formerly at Procter & Gamble, the authors are among Europe'sleading marketers. They run their own agency and have been selectedas marketers for the world's first virtual agency.