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Where good ideas come from - Steven Johnson
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Title
Where good ideas come from - the natural history of innovation
Where good ideas come from - the natural history of innovation
Author
Steven Johnson
Steven Johnson
format
Hardback
Hardback
Publisher
Penguin Publishing Group
Penguin Publishing Group
Language
English
English
UK Publication Date
20101005
20101005
Description
From theNew York Timesbestselling author ofHow We Got To NowandExtra Life
The printing press, the pencil, the flush toilet, the battery-these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
The printing press, the pencil, the flush toilet, the battery-these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
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