Why should anyone be led by you? - Robert Goffee

Authenticity is the key to being an inspiring leader. But what does that really mean for your leadership, every day? Rob Goffee and Gareth Jones argue it takes "being yourself, in context, with skill," and show readers how to do it.

• New preface from the authors resetting the context and pointing to book's success and impact.
• Stimulating insights on authentic leadership.
• Compelling argument and framework for how to be an authentic leader.
• Engaging stories and examples illustrating the ideas.
• Witty and learned writing style that has obviously worked well with readers.

Audience: Broad audience of senior and middle managers across functions, as well as general business readers interested in leadership. Also of strong interest to HR, leadership development and talent management audiences.