Winning the global game - Jeffrey A Rosensweig

Identifying important trends of globalisation in the world economy, international business expert Jeffrey A. Rosensweig explains how firms with a truly global strategy will profit from the unrealised human resources in emerging regions such as India, Africa and Southeast Asia.
Translating economic ideas and issues into plain language, Rosensweig predicts that the growth of these regions into four of the six great regional economies will result in a new middle-class consumer market for investing corporations. Rosensweig suggests tangible ways for business to invest in them today and details a time-phased global strategy for business expansion. WINNING THE GLOBAL GAME demonstrates how adopting a global perspecive will benefit both firms and the world's poor - and will successfully prepare corporations for the changing business climate of the 21st Century.