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Word of mouth marketing - Andy Sernovitz
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Title
Word of mouth marketing - how smart companies get people talking
Word of mouth marketing - how smart companies get people talking
Author
Andy Sernovitz
Andy Sernovitz
format
Hardback
Hardback
Publisher
Kaplan
Kaplan
Language
English
English
UK Publication Date
20090201
20090201
Description
Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. This new edition also features stories on how the first edition of this book affected the businesses of readers, a chapter on how to stop negative word of mouth, and 10 additional case studies and five new worksheets.
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