Writing about business - Terri Thompson

Drawing upon the experience of some 40 journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics.;Most journalists and public relations professionals are more at home with words than with numbers. This text provides practical information to help these writers with the complicated and risky task of writing about business and industry.;Part I of the book demystifies basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Part II provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate company stories. Part III suggests specific investigative techniques and strategies for covering personal finance, health care, the environment, labour and workplace issues, media and entertainment businesses, consumer reporting, small businesses, and not-for-profit institutions.