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www.advertising - Richard Adams
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Title
www.advertising
www.advertising
Author
Richard Adams
Richard Adams
format
Hardback
Hardback
Publisher
Cassell
Cassell
Language
English
English
UK Publication Date
20030508
20030508
Description
Online advertising and marketing can either drive new money to a web site, or drive away customers for good. This book looks at how to design online advertising and marketing that works, capitalizes on the best technology and creates a buzz. It looks at some examples and practices of online advertising, marketing and promotional options from an insider's point of view.
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