You, Inc - Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned
early on in his career that no matter what product is being sold, the
most important component of the sale is you.

And in YOU, INC. Beckwith
teams up with Christine Clifford (motivational speaker and former top
sales executive) and they expand on this fundamental premise of
selling, providing wonderful tidbits, anecdotes, and advice through his
well-known home-spun writing style.

The authors offer doses of
humor and practical knowledge to anyone who wants to learn how to "seal
the deal" and thrive in business.