Using story as both a metaphor and a process for self-development, Tobin offers activities and questions that help you better understand your own leadership and how others perceive it. What is the plot of your leadership story - your overall goals and purpose? Who are the main characters and what roles do they play? How have the settings of your story influenced it? What are the conflicts that you need to resolve to move towards the ending you intend? Once you have a thorough grasp of your leadership story, Tobin gives detailed advice on communicating it - when, where, and how.
Taking control of your leadership story enables you to more consciously shape the impact you have in the world. You'll be better equipped to make decisions, choose actions that tell the story you want to tell, and ensure that you become the kind of leader you want to be.
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