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If you’re already asking “when is the iPhone 17 coming out?” – you’re not alone. Every year, Apple fans wait eagerly for the next big release and 2025 is shaping up to be no different. With rumours swirling about the iPhone 17 release date and possible new models like the iPhone 17 Air, excitement is building fast. In this guide, we’ll walk you through everything we know so far, including the likely iPhone 17 launch date, preorder details and which models we could see.

In this blog:

• When is the iPhone 17 coming out?
• iPhone 17 launch date and preorder window
• Will all iPhone 17 models be released at the same time?
• iPhone 17 release date UK: will it be the same?
• Recap: Key dates for the new iPhone launch

When is the iPhone 17 coming out?

Based on Apple’s usual release patterns and some early industry rumours, the Apple iPhone 17 release date is expected to be announced on either Tuesday 9th September or Wednesday 10th September 2025.

These dates fall in line with Apple’s usual habit of holding launch events in the second week of September, however, Apple sometimes veers from this schedule. Here are some of Apple’s previous announcements and release dates:

iPhone 17 launch date and preorder window

Once the new iPhones are unveiled, preorders usually go live the following Friday. That means you could be able to preorder the iPhone 17 as soon as Friday 12th September, or potentially Friday 19th September if the announcement falls a little later. If you’re keen to be one of the first to get your hands on the latest model, keep an eye on those dates!

Will all iPhone 17 models be released at the same time?

If you’re wondering whether the new iphone launch date will feature all the standard models we usually see, here’s the likely breakdown.

Apple is expected to launch several variants this year, including the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max – all of which are expected to hit shelves in September.

However, there’s talk of a fourth model which will replace the Plus: the iPhone 17 Air. While Apple hasn’t confirmed such a model yet, rumours suggest that the iPhone 17 Air will be a thinner, lighter version of the standard iPhone 17. If it’s real, we’d expect the iPhone 17 Air to launch in September 2025, alongside the rest of the line-up.

There are also rumours of an iPhone 17e model to replace the previous iPhone 16e that came out in early 2025. If this model does get announced, it may follow in the footsteps of the iPhone SE and previous 16e models and release in the first half of 2026 instead. So while most of the new range should arrive in time for the new iPhone 2025 hype, don’t be surprised if the 17e arrives a little later.

iPhone 17 release date UK: will it be the same?

Yes, the iPhone 17 release date in the UK is expected to match the global launch. Apple typically releases new iPhones simultaneously across major regions including the UK, US and Europe, so British Apple fans shouldn’t face any delays.

Just remember to check your time zones when tuning in for the livestream announcement!

Recap: key dates for the new iPhone launch

Still wondering “when’s the new iPhone coming out?” Here’s a quick recap:

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