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Help a child in need with a cuddly toy this Christmas!


We’re teaming up with Mission Christmas, the UK's biggest toy appeal, to bring smiles to children’s faces throughout November and December.
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We want YOU to donate cuddly toys this Christmas!

By donating a brand-new soft, cuddly toy with your trade-in, you give the child a chance to experience the magic of Christmas this year.

What is Mission Christmas?

Mission Christmas is a joint initiative between Hits Radio and Cash 4 Kids, - a charity responding to the needs of children and improving their lives with campaigns up and down the country.

One in three children in the UK live in poverty. Things like games, toys and even a school uniform are luxuries some families just can’t afford, so your donation could make a huge difference this Christmas.


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How can you help?

Whilst you trade in your old items, pop in a new one to make a child’s eyes sparkle this Christmas!
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Sell your unwanted CDs, DVDs, Books and Games.
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Pack them into a box and pop in a clean, new cuddly toy with the rest of your items.
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Cash 4 Kids will distribute your donated cuddly toys to a child in need this Christmas.
You can also donate the full value of your order to Cash 4 Kids - even if you’re selling tech! Just select the Cash 4 Kids option at the checkout when completing your order!

Bring joy to a child this Christmas with a brand new cuddly toy just for them. Why wouldn’t you? Trade-in today!