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The new Apple iPhone is always one of the most talked-about launches of the year, and the upcoming iPhone 17 launch is no different. Thanks to a string of iPhone 17 design leaks, rumours around colour options and case redesigns are already circulating. If you’re wondering what the iPhone 17 colours might look like or how the iPhone 17 Pro Max design differs from last year, here’s a breakdown of what we know so far.

In this blog:

• iPhone 17 design & colours
• iPhone 17 Air design & colours
• iPhone 17 Pro colours & design
• Final thoughts

iPhone 17 design & colours

Looking at the current iPhone rumours swirling around the internet, it looks like Apple aren’t focusing too heavily on design changes. The standard iPhone 17 design is expected to stay pretty similar to that of the iPhone 16, keeping the pill-shaped camera stack that debuted last year.

However, colour options are always a big talking point for Apple fans, and the iPhone 17 colours seem to be heading in an exciting new direction. The standard iPhone 17 is rumoured to be available in black, white, steel grey, green, purple and light blue, giving the model a clean and vibrant splash of colour. This is a noticeable change from last year’s palette of ultramarine, teal, pink, white and black.

iPhone 17 Air design & colours

For the first time, Apple seems to be pushing harder to differentiate models with the iPhone 17 Air design. This lighter, sleeker model will reportedly still carry a pill-shaped camera stack, although this will run horizontally across the back of the device, rather than vertically.

The iPhone 17 Air colours are said to include black, white, light blue and light gold. These shades are deliberately softer and less saturated than those of the main iPhone 17 line-up, reinforcing the Air’s theme of lightness and elegance. The white colour option on the Air, for example, is expected to be an even lighter shade than the white on the standard iPhone 17.

iPhone 17 Pro colours & design

When it comes to the premium models, the iPhone 17 Pro and Pro Max colours are set to stand out. Reports suggest the 17 Pro and Pro Max will be offered in black, white, grey, dark blue and orange. This represents a big shift from last year’s titanium-focused palette of desert titanium, natural titanium, white titanium and black titanium. The dark blue colour option is expected to resemble last year’s blue titanium shade, while the new orange colour could offer more of a fluorescent look.

Interestingly, the iPhone 17 Pro Max design leak suggests Apple is moving away from titanium and embracing aluminium finishes this year on all models, with colour choices reflecting that change.

The iPhone 17 Pro Max design (and the Pro model more generally) is tipped to take a bolder step compared to the base model. According to an iPhone 17 leaked design, Apple may introduce a rectangular camera bar with rounded corners that stretches across the back of the device. This is a big departure from the small square camera bump on previous models and could give the Pro lineup a more distinctive, professional feel.

Final thoughts

The iPhone 17 leaked design and colour options suggest Apple is focusing on evolution rather than revolution. The standard iPhone 17 design refines familiar elements, while the iPhone 17 Pro Max design pushes boundaries ever so slightly with a new camera bar. The iPhone 17 colour palette looks modern and diverse, with the Air and Pro models carving out their own unique identities through carefully chosen finishes.

With so many exciting iPhone 17 Pro case design leak rumours circulating, fans won’t have long to wait before Apple confirms the details. But one thing is clear: whether you’re after sleek and professional look or light elegance, there’s likely an iPhone 17 colour for you.

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