Roku vs Amazon Fire Stick: which streaming stick is the best?

Picking the perfect streaming stick shouldn’t feel like homework. Whether you’re diving into TV sticks for streaming for the first time or debating whether to switch to another device, we’re here to make the decision easy.

In this guide, we’ll explain what a streaming stick actually does (hint: it’s your ticket to endless TV magic), compare these two crowd favourites and help you find the best fit for your binge-worthy nights. So, let’s settle the Roku vs Amazon Fire Stick debate once and for all!


In this blog:


What is a streaming stick?

Before we jump into the battle of Roku vs Fire Stick, let’s quickly cover the basics. A streaming stick is a compact device that plugs into your TV’s HDMI port, turning your ordinary television into a smart TV.

These devices allow you to access a plethora of streaming services like Netflix, Disney+, Amazon Prime Video and more, all in one place. Think of it as your gateway to endless entertainment!

If you’re worried about whether you can use a streaming stick on any TV, you’ll be glad to know that any TV with an HDMI port can use a streaming stick like Roku or Fire TV Stick

Roku vs Amazon Fire Stick

User interface

Roku is often praised as the simplest streaming device, thanks to its intuitive interface and easy setup process. There’s no overwhelming content push or ads dominating the screen and it’s easy to navigate, even for less tech-savvy users!

The Amazon Fire TV Stick’s interface leans heavily into Amazon’s ecosystem, so you can expect lots of recommendations for Amazon Prime content. While it’s more customisable than Roku, some might find the Amazon-centric focus a bit overwhelming.

Winner: If you value simplicity, Roku takes the lead. But if you’re already an Amazon Prime subscriber and love customisation, the Fire Stick might win you over.

Content availability

Roku supports a wide range of streaming services, from Netflix and Disney+ to Now TV and Tubi. Plus, it offers a library of free, ad-supported channels. If you’re wondering what streaming device has the most free channels, it’s worth noting that Roku leads the pack with a wide variety of content without the need for subscriptions, including The Roku Channel and Pluto TV.

The Fire Stick also supports all the big streaming apps and offers access to Amazon Originals. Additionally, you can sideload apps for more niche streaming options – a perk the tech-savvy will appreciate.

Winner: It’s a tie! Both streaming sticks support all the major platforms, so you won’t miss out on your favourite shows or movies.

Voice control and smart features

The Roku streaming stick remote features voice search, making it easy to find what you want without scrolling endlessly. It’s compatible with Alexa, Google Assistant and Apple HomeKit too.

One of the biggest advantages of the Fire TV Stick is its seamless integration with Alexa. You can ask Alexa to control your TV, check the weather or even dim your smart lights while you stream. If you’re already in the Amazon ecosystem, this feature is a game-changer.

Winner: If you’re team Alexa, the Fire Stick is the way to go. However, Roku offers flexibility with multiple smart assistant options.

Performance and speed

Now this depends on which model of streaming stick you get. For the sake of comparison, we’ll look at the Roku streaming stick 4K and the Amazon Fire TV Stick 4K Max.

The Roku Streaming Stick 4K offers speedy performance with smooth navigation and quick app launches, while its long-range Wi-Fi ensures consistent streaming quality.

The Amazon Fire TV Stick 4K Max edges out its competition slightly with faster processing power and Wi-Fi 6 support, making it great for homes with high-speed internet.

Winner: Fire Stick 4K Max wins this round for its impeccable speed.

Extra features

Roku offers a private listening mode via its app, letting you stream audio to headphones – a lifesaver for late-night binge sessions!

As for the Amazon Fire Stick, you’ll find features like live view for Ring doorbells and game streaming with Luna, leaning into smart home integration.

The verdict: which is the best streaming stick?

Both the Roku streaming stick and Amazon Fire TV Stick offer fantastic features and benefits, making them top choices in the realm of TV sticks for streaming. When choosing between the Roku Streaming Stick and the Amazon Fire TV Stick, it all boils down to your priorities:

  • Choose Roku if you want a simple, user-friendly experience with no frills. It’s perfect for those who value ease of use and a clutter-free interface.
  • Choose Amazon Fire Stick if you’re deeply tied to Amazon’s ecosystem or want more power, speed and smart home integration.

So, the next time you’re pondering, ‘Which is better, the Roku or the Fire Stick?’, remember to consider what features matter most to you!


Ditching the DVDs and going digital? Sell your DVDs with musicMagpie – it’s the easy way to get quick cash for your old movies!